Data cleansing made easy

Get started with your data cleansing and data hygiene is one of the easiest ways to improve the integrity of your data. Get started now with our secure online data cleansing solution and receive a free data audit and CAMEO profile. has been designed to make the process of consumer database cleansing as quick and easy as possible. It provides all of the major industry files and data cleaning services that you need to keep your data in top condition. Register now and try out yourself!

What is a data cleanse/data cleansing?

Data cleaning, data cleansing or data scrubbing as it may be called is the automatic batch process of correcting or removing data from your database or mailing files that is incorrect, inaccurate, out-of-date, incomplete, or wrongly formatted.

Consumer data can easily be incorrectly keyed. It can also go out of date very quickly. To keep their consumer data clean organisations should clean their consumer databases on a regular basis to maintain data quality and data integrity.

How can data cleaning benefit my business?

You may ask yourself, "why should I use data cleaning?". The answer is simple. Cleaning data can provide the lifeblood of your business. Clean, accurate customer and prospect data is the prerequisite to any sales, marketing and customer management strategy and can deliver a range of benefits for businesses:

  • Data cleansing is a critical tool in promoting compliance with the Data Protection Act
  • Good data quality can reduce mailing wastage
  • Data hygiene can save on mailing costs
  • Clean data can reduce customer distress thus improving brand image
  • Data cleansing can improve match rates when appending additional intelligence to your database
  • Data scrubbing can ultimately improve response rates

Find out for yourself how and database cleaning benefit your business. Register now!

Data cleansing tools and enhancement techniques uses a variety of data processing techniques to clean and update your consumer data files, thus improving the quality and hygiene of individual data records and ensuring they are as accurate as possible. These data cleaning tools and techniques are often referred to by data cleansing companies using a wide variety of different terminologies:

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